01
If a six-year-old can't say it, it doesn't go in.
Average bar: 4–5 ingredients. The longest list across the line is 7.
Our story
Why we made the bar.
Started in a kitchen. The rule hasn't changed: real ingredients, no plastic, nothing we can't explain.
2019 → today
One frustration. One bar.
Every cleaner under our sink came in plastic, and most of them stung. Our daughter had eczema. The "free & clear" detergents weren't really clear — just unscented versions of the same thing.
So we made a bar. Then another. Six months later we had a waiting list. Six years later we have fifteen products and the standard hasn't changed.
What we believe
Three rules. No exceptions.
02
The bar is the package.
No bottles, no pumps, no soft-plastic pouches. Aluminum tins and recycled paper.
03
Pricing follows cost, not story.
Direct pricing. No mystery sales. Subscribe and save up to 20%.
The numbers
The footprint, with the math shown.
12,400
lb plastic kept out
214k
bottles displaced
87%
less ship weight
68k
households served
Our never-list
What we will never use.
If a competitor advertises any of these, we won't formulate around it.
The team
Two founders. Eleven employees.
All eleven full-time, paid above living wage. We don't outsource production.
EY
Eli Yohayon
Co-founder · Formulation
Former pharmacy chemist. Develops every formula and tests every batch personally.
SC
Sara Cohen
Co-founder · Operations
Runs production and fulfillment. Answers a fair share of customer emails.
Come for the bars. Stay for the standard.
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